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At Rooit, we are pioneering the use cases of AI and Web3 in SocialFi to facilitate deeper human connections. On our mobile app, our users often use it as a safe space to vent their emotions, talk about struggles, or share their interests to match with like-minded people, all while maintaining their anonymity.
We believe that everyone deserves to feel heard and understood. Our goal is to create a community where introverted and lonely people can find genuine connections and support by providing a safe and welcoming space where people can express themselves freely without fear of judgment. Through our platform, we strive to break down the barriers that prevent people from reaching out and connecting with others.


  • 2017: Haixia New Media Startup Competition - 🏆1st Place
  • 2019: Registered as a company - 🏢Rooit PTE. LTD.
  • 2020: Backed by TechStars, Rakutan, and Expara - 💰Raised $780k Seed Funding
  • 2022: Meet The Drapers - 🏆Regional Winner
  • 2022: Web3Matching by AWSCloud and BNB - 🏆Top 20 Finalist
  • 2023: WAGMI Web3 Competition - Runner Up

Why Web3

Rooit's decision to embrace Web3 technology reflects our commitment to building a more secure, trustworthy, and engaging social app for anonymous friend-making. With decentralized user verification, the Metaverse, and tokenized incentives, we believe that Web3 offers a wealth of opportunities for our users and our platform.
One of the primary reasons we are utilizing Web3 is to combat fraud and fake accounts, which have plagued social media and dating apps for years. Decentralized user verification systems allow for verifiable trustworthiness based on a user's on-chain activity. This gives users a greater sense of security and trust in the platform and helps to eliminate fake accounts and bots.
Additionally, the emergence of the Metaverse has presented new opportunities for anonymous friend-making. Our app is already based around anonymous friend-making, and with the Metaverse, we see the potential for an even more immersive and engaging user experience. This includes the use of tokenized incentive models and NFTs to increase user engagement and brand loyalty. NFTs have quickly become widely regarded as one of the best tools to bring about brand loyalty when implemented correctly, causing major brands such as Nike, Starbucks, and even Gucci to enter the Web3 and NFT scene. To incentivize and reward meaningful conversations, we pioneered a Chat2Earn system that rewards users based on our proof-of-companionship algorithm.
Web3 is not just a buzzword, but a new technology paradigm that will reshape the way we interact with each other online. Standing at the intersection of AI and Web3, Rooit is committed to exploring how technology can be used to solve the loneliness epidemic.

Our Success

  • 30-day retention is 3x the industry standard at 15%.
  • Average user spends 50 mins per day on Rooit, nearly twice that of Facebook and Snapchat
  • Our AI bartender gets summoned to facilitate conversations over 300k+ times per day
  • We are generating 5M+ swipes and 300k+ matches a month
With nearly zero marketing, our app has naturally grown from 0 to 1.2M users. Our success is in large part thanks to word of mouth and our avid user base. With over 60% of users identifying as part of the LGBTQ community, our users enjoy the safe space Rooit provides to share their emotions since everything is anonymous.
Last modified 4mo ago